BASE is committed to keeping your personal detail private and have adopted the following policy, please check back from time to time as this policy may change.
How to contact us about privacy
Your privacy is very important to us. For that reason, please read the following details carefully and get in contact with us if you have any questions. You can contact us through the ‘Contact Us’ section of the Site, or alternatively by:
PO BOX 2596
Collection and Purpose
We collect personal information to provide you with the best service experience possible on the website. Some provision of personal information is optional. However, if you do not provide us with certain types of personal information, you may be unable to enjoy the full functionality of the website.
BASE collects data about your activities that does not personally or directly identify you when you visit our website, or the websites and online services where we display advertisements (“Publishers”). This information may include the content you view, the date and time that you view this content, the products you purchase, or your location information associated with your IP address. We use the information we collect to serve you more relevant advertisements (referred to as “Retargeting”). We collect information about where you saw the ads we serve you and what ads you clicked on.
We may obtain personal information from you in the following ways:
Enquiries: You will need to provide personal information to us if you choose to submit a question or request to us via email or using our ‘Contact Us’ form. The information that you may need to provide will include a name, email address and a phone number.
Subscription: You will need to provide personal information to us if you choose to receive updates and information periodically. This personal information will include your email address and an indication of your personal interests.
Registering to Purchase: You will need to provide personal information to us if you decide to make a purchase from the website. When registering, some of the information that you will be asked to provide will include your name, shipping and billing address, phone number and email address. Finally, our software records your computer’s unique Internet Protocol (IP).
Other Activities: We may obtain information for purposes not listed above in the following circumstances:
(i) where specifically authorised by you;
(ii) where the use is related to one of the primary purposes listed above and where it could reasonably be expected;
(iii) where it is necessary for us to comply with the law or the lawful direction of a governmental authority or court.
We may use your personal information for the following purposes:
Answering Queries: If you have contacted us with a query or request, we will use your personal information to respond to that query or request;
Providing Information: If you subscribe to receive information from us in the form of a newsletter or emailed updates, or a feed via a social networking service, we will use your contact information to send that information to you from time to time. The information may take the form of general communications which simply allow us to “keep in touch” with you, or may be direct marketing material which contains special promotions and special offers;
Payment Administration: We will use financial data to process payments, and (if necessary) co-ordinate refunds.
By using our website, you (the visitor) agree to allow third parties to process your IP address, in order to determine your location for the purpose of currency conversion. You also agree to have that currency stored in a session cookie in your browser (a temporary cookie which gets automatically removed when you close your browser). We do this in order for the selected currency to remain selected and consistent when browsing our website so that the prices can convert to your (the visitor) local currency.
Fraud Prevention: Online merchants such as us occasionally suffer from the fraudulent activities of some shoppers. We have the right to use the personal information that we collect to verify your identity.
We will not disclose your personal information. In particular, we will not give, lend, rent or sell your personal information to any third-party telemarketing, market research organisation or email list building organisation that is likely to on-sell it to other people or organisations. We do not transfer, disclose, process or store your personal information outside of Australia.
Your personal information may also be processed by staff operating on behalf of Silk Laundry or for one of our suppliers. Such staff maybe engaged in, among other things, the fulfilment of your order, and the provision of support services. By submitting your personal information, you agree to this transfer, disclosure, storing or processing.
Access and correction
Australian Privacy Principle 12 of the Privacy Act 1988 (Cth) allows you to get access to, and correct, the personal information we hold about you in certain circumstances.
Requests for us to assist you to view, change or remove your personal information, should be made in writing by post or email using the contact details provided above. You should provide us with any details necessary to enable us to comply with your request, including your name and the capacity in which you believe we are storing your personal information (i.e. as a customer, newsletter subscriber etc).
We will take reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information, and to prevent unauthorised access, modification or disclosure of your personal information.
If you have a concern about your privacy or you have any query on how your personal information is collected or used please contact us using the details above. We will respond to your query or complaint within a reasonable time. If you are not satisfied with our response, you may also contact the Office of the Australian Information Commissioner.
We do not disseminate spam, as we only send information to people who have requested it. If you have requested information from us in the past, but have now changed your mind, please either:
(a) click on the “unsubscribe” link in any one of our communications; or reply to any of our email messages using the word “unsubscribe” in the heading; or
(b) contact us via email
Further Privacy information can be obtained on the web site of the Australian Information Commissioner, which can be found at: http://www.oaic.gov.au.